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You are here: Home / Podcasts / ELC 086: Educational Technology: Surprising Careers You Didn’t Expect

ELC 086: Educational Technology: Surprising Careers You Didn’t Expect

A Conversation with Matt Campbell

by Connie Malamed

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There are many paths into an instructional design career. Educational technology may be a lesser known way to enter the field. Matt Campbell explains the roles for instructional designers and related careers in educational technology.

Matt Campbell is an Ed Tech specialist who has spent most of the past 15 years in different leadership roles in education. After starting out as a high school teacher, he spent nine years as a leader at Pearson in the Higher Education division, three years as Chief Product Officer at the Housman Institute.

He most recently was Senior Director of Instructional Design at McGraw Hill, where his team of over 100 was responsible for the digital development of all K12 products. Matt also runs EdTech Expertz Inc., a consulting company that helps PreK-12, Higher Ed, and Learning & Development companies successfully navigate Ed Tech markets. He provides product strategy, executes on digital course management and creation, and delivers training.

WE DISCUSS:

  • How to define educational technology
  • Where ed tech people work (Spoiler Alert: There are a lot of places!)
  • The roles ed tech professionals play
  • How to become an educational technology consultant or contractor
  • The difference in roles between ed tech in corporate and in universities
  • How saturated the ed tech market is with career changers
  • How can a person making a career move to ed tech stand out
  • The specific skills one needs for a career in educational technology
  • How to pick up skills in areas where you may not have access, such as LMS admins.
  • Current and future ed tech trends
  • What to learn first—instructional science, ID process, or tools
  • How to demonstrate ed tech skills to potential employers

TIME: 25 minutes

TRANSCRIPT: ELC 086 Transcript: Educational Technology v2

RESOURCES:

  • EdTech Expertz: Matt’s company
  • Connect with Matt on LinkedIn
  • Starting an Instructional Design Career in Higher Education
  • How to Build an Instructional Design Portfolio

Comments

  1. Connie Malamed says

    September 22, 2025 at 8:38 pm

    I’ll email you. Not sure exactly what you’re asking. Career advice?

  2. Jan Menard says

    September 9, 2025 at 12:17 pm

    What advice do you have for a senior learning and development professional with limited digital and e-Learning experience?

  3. Connie Malamed says

    December 19, 2024 at 6:21 am

    I have a few suggestions in addition to doing your own research. Follow Ed Tech people on LinkedIn and ask questions. Join the Facebook group Instructional Designers in Education. Ask questions and follow the conversations. Read postings for Ed Tech jobs and learn about the role, responsibilities and skills of relevant job roles. Good luck!

  4. Deborah Gaolebogwe says

    December 18, 2024 at 1:24 am

    I would like to know more about educational technology.

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