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Whether you’re explaining a process, product or service, explanations are supposed to make things clear. But they often fail. In this episode, I speak with Lee Lefever about how to create better explanations. Lee is co-creator of the excellent Common Craft videos and the author of The Art of Explanation. He shares the knowledge he’s gained from years of making short explanatory videos.
WE DISCUSS:
- Goal of explanations
- Self-explanation effect
- What makes explanations fail
- How to make better explanations
- Finding the right level for your audience
- Using novelty in explanations
- Overcoming the curse of knowledge
- Getting agreement with your audience
- When to use and not use stories in explanations
- Storyboard and video process Common Craft uses
- How long people watch videos in “lean forward” mode
- How to get Common Craft assets
TIME: 31 minutes
TRANSCRIPT: Download the ELC 009 Podcast Transcript .
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This couldn’t have been better timed for me. Thanks!
Thanks for letting me know, Kylie. I got some fresh ideas from Lee also 🙂
I really enjoy your site! It is very informative and extremely useful. I started listening to the podcast but zoned out half way through, I am really not good with auditory learning – do you have transcripts of your podcasts? Thanks!
Funny about the zoning out, Selma. I can do that to people 🙂
I did get some transcripts recorded. They will be posted on the site in September or sooner.
Connie
I really enjoyed listening to this podcast, Connie! Fresh, rich, useful ideas to get inspired for future projects. Many thanks to you both!
Glad you found it useful, Mayra. I thought Lee had lots of good ideas too 🙂
Thanks so much for having me on Connie. Good times. 🙂
Great talking to you, Lee.