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Whether you fell into instructional design by accident or purposefully sought out a career designing learning experiences, you’ll enjoy this conversation with Cammy Bean. Cammy is the author of The Accidental Instructional Designer and Vice President of Learning Design at Kineo.
Having taught many workshops, Cammy is in tune with the needs and questions that people have about designing effective learning experiences. She writes and speaks about ways to avoid the dreaded type of eLearning that puts audiences to sleep.
WE DISCUSS:
- Who is an accidental instructional designer
- How to work with subject matter experts (SMEs)
- Three approaches or categories of learning design based on the course goal
- Strategies to use for each approach: information awareness, building skills and knowledge and problem-solving
- Using the advertising model, AIDA, for sustaining attention
- How to avoid clicky-clicky-bling-bling
- Tips for writing learning content
- Future of workplace learning
TIME: 27 minutes
RATE: Rate this podcast in iTunes
TRANSCRIPT: Download the ELC 020 Podcast Transcript.
RESOURCES:
- The Accidental Instructional Designer: Learning Design for a Digital Age by Cammy Bean
- Cammy Bean’s Learning Visions: Cammy’s website
- Papers, resources and guides from Kineo
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Connie,
So sorry not to give credit where it’s due. You did say that. I was listening to this while doing some eLearning Admin work, got distracted while listening, and I misappropriated the praise. Kudos to you for reading narration out loud while writing it. Michael Wilson, author of “Writing Flash Fiction” also recommends doing this. It’s nice to see this practice serves all three of us.
Thank you for your comment, Linda. And thank you for sharing your technique. It’s an interesting way to capture narration and will be helpful to others. As to sitting alone and reading scripts aloud, I’m the one who said that. Cammy does it in her head. I always figured she was hearing voices.
Best,
Connie
Good point, John! I don’t think anyone really meant to say only use short sentences. A mix that adds variety is more interesting. The point was that it is a myth to think that only long sentences can sound intelligent and in an instructional environment, erring on the side of short over long, is probably best, IMHO. Thanks for your comment.
I have to disagree with the whole short sentence thing. If all you use are short sentences, you are going to appear rather ineloquent and uninteresting. I was amused by Cammie’s reference to Hemingway who “was a master of the short sentence”. Reading Hemingway is like taking a road trip from New York to Los Angeles with a stop sign every 10 feet.
I found this to be a great and relevant podcast! I have been a full-time eLearning Instructional Design/Developer for the past 13 years. The book will be very relevant to what I do, and I can’t wait to read it!
There were so many good takeaways from the podcast, but it was refreshing to hear how Cammy reads her narration out loud (in a quiet room, of course).
When I’m writing narration for a system demonstration in particular (using Captivate or Camtasia), I often create narration using Dragon software while I’m viewing drafts of my systems performing. As I explain or instruct myself during the activity, I find the conversational quality comes out quite naturally (that coffee shop interaction that Cammy was talking about).
I capture the narration with the voice recognition software (and then I can edit it later on). These text blocks can be repurposed very easily (for an optional transcript that learners can access, storyboards, and scripts for the vocal talent, which yes, is usually me),
Thanks again! Love this podcast :-).
I can’t wait to get the book