It’s a simple idea, yet using podcasts for workplace learning is still not as widespread as it could be. A podcast is like having a radio show, audio book or lecture that people can listen to on their own schedule. There are many benefits of using podcasts for workplace learning.
Another Form of Mobile Learning
Podcasts are digital media recordings distributed online and usually delivered in an episodic format. Podcasts can be in an audio or video format, with the majority being audio.
Because podcasts are played on a variety of devices, they are an effective way for your organization to distribute content in this format. Employees can listen while commuting, working out or walking. Listening to an audio podcast on a mobile device is another form of mobile learning.
Types of Topics
You can reach more devices by focusing on audio-only podcasts. Then present content or information that doesn’t require a visual component. A few examples of the many topics that could work in an audio-only delivery format are:
- New hire orientation
- Foreign language and customs
- Soft skills, such as listening skills or conflict resolution
- Presentation recordings (get permission)
- Interviews with experts
- Content creation by employees
For examples, see my podcast interviews.
Many consider podcasts to be part of the Learning 2.0 space because they are a mobile form of media and a type of social media format. That is, anyone with a microphone and a way to digitize their audio product can create a podcast. This approach to learning can empower knowledgeable people within your organization as well as external experts to share their skills and knowledge.
Benefits of Using Podcasts for Learning
There are several compelling reasons to try podcasting.
- As of 2021, 41% of Americans ages 12 or older have listened to a podcast in the past month, according to “The Infinite Dial” report by Edison Research and Triton Digital.
- Producing a podcast is relatively fast, easy and inexpensive compared to full-blown media courses
- Learners can listen to podcasts during “dead time” like traveling to work
- Podcasting provides opportunities for employees to generate their own content
- You can distribute podcasts publicly through iTunes and other sources or privately through an internal network
Instructional Design for Podcasts
When podcasts are taking the form of training or performance support, then use the same sound principles of instructional design in your audio script or questions to an expert that you apply to all your training development. Formally define your goals and objectives for development purposes, but state them informally or through a story to the listeners. Ensure the flow and organization makes sense. Keep the writing clear and concise. Define terms before using them.
Podcasting has the potential to be another powerful tool in your eLearning kit. It should be effective for a dispersed audience, busy employees and as a way to empower your workforce to share their knowledge. If you are using podcasts for learning, please tell us about your experience in the comments below.
You can subscribe to The eLearning Coach Podcast in iTunes.
Get the latest articles, resources and freebies once a month plus 12 Scripting Tips.