ELC 010: How To Design Real (Not Fake) Information Graphics


alberto-cairo-infographicsInformation graphics are a tool for understanding so they have great potential for improving learning. But how do you start designing infographics?

In this podcast, Alberto Cairo, visual journalist, educator and author walks listeners through the process. He also talks about the cognitive aspects of visualization.

Alberto Cairo is a Professor of the Professional Practice at the School of Communication of the University of Miami. He teaches classes on visual storytelling and infographics. He is the author of the book The Functional Art: An Introduction to Information Graphics and Visualization.

Alberto has been a professor at the University of North Carolina-Chapel Hill, and director of infographics and multimedia at El Mundo, one of the main national newspapers in Spain, and at Época, the second news magazine in Brazil. His website is thefunctionalart.com, and he can be found on Twitter as @albertocairo.

the functional artWe discuss:

  • Real purpose of infographics
  • Importance of anticipating what your audience will do
  • Listening to science when it comes to perception
  • Types of graphic to use for specific goals
  • Questions to ask yourself when planning an infographic
  • Infographics are to be read and used
  • Problem with using pie charts for making comparisons
  • Alberto’s infographic planning process
  • Principles for designing interactions
  • Tools and resources for understanding and creating infographics

TIME: 46 minutes


Books Alberto recommends:

Tools for Creating Interactive Graphics (no programing required)

Interactive Graphics (programming required)


Download the ELC 010 Podcast Transcript.

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  1. Mayra Aixa Villar says

    I couldn´t help it…I had to listen to this podcast twice! The conversation was so stimulating and the topic is just fascinating. So, many thanks, Alberto and Connie. Also, thank you so much for sharing amazing tips and resources!


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