• Gaining the learners attention by telling them “What’s In It For Me?” (WIIFM) and/or by prompting them to consider that question and identify the relevance of the training or why the training is meaningful to them.
• Keep the content – both visual and audio messages – clear and concise, staying focused on what the learner needs to know in order to meet the stated objectives. Cluttered screens can clutter thinking and make it difficult for the learner to identify what they need to focus on or retain. With limited working memory capacity, this is important!
• They say “a picture is worth a thousand words”. One advantage of a multimedia training event is that we can get creative in how we present complex concepts through visual comparisons using graphic interactions or representations.
• Make sure that the audio and visual elements are synched up to complement/enhance each other and helps to integrate with existing knowledge. In other words, audio and visual elements should work together not distract or cause stress on the learner by forcing them to process them separately.

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