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	<title>The eLearning Coach</title>
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	<link>http://theelearningcoach.com</link>
	<description>Guidance and advice for creating online learning</description>
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		<title>10 Rules For Writing Multiple Choice Questions</title>
		<link>http://theelearningcoach.com/elearning_design/rules-for-multiple-choice-questions/</link>
		<comments>http://theelearningcoach.com/elearning_design/rules-for-multiple-choice-questions/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 02:05:21 +0000</pubDate>
		<dc:creator>Connie Malamed</dc:creator>
				<category><![CDATA[DESIGN]]></category>
		<category><![CDATA[TESTS]]></category>
		<category><![CDATA[validity]]></category>

		<guid isPermaLink="false">http://theelearningcoach.com/?p=6359</guid>
		<description><![CDATA[Join in on the excitement of writing multiple choice test items. You won't want to miss out on this!<p>Post from: <a href="http://theelearningcoach.com">The eLearning Coach</a><br/><br/><a href="http://theelearningcoach.com/elearning_design/rules-for-multiple-choice-questions/">10 Rules For Writing Multiple Choice Questions</a></p>
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			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-6381" title="multiple-choice-questions" src="http://theelearningcoach.com/wp-content/uploads/2010/03/multiple-choice-questions.png" alt="" width="150" height="199" />This is a back-to-basics article about the undervalued and little-discussed multiple choice question. It&#8217;s not as exciting as discussing 3D virtual learning environments, but it might be just as important. If you need to use tests, then you want to reduce the errors that occur from poorly written items.<span id="more-6359"></span></p>
<p>The rules covered here make tests more accurate, so the questions are interpreted as intended and the answer options are clear and without hints. Just in case you&#8217;re not familiar with multiple choice terminology, it&#8217;s explained in the visual below.</p>
<p style="text-align: center;"><img class="size-full wp-image-6360 aligncenter" style="border: 2px dotted #999999; padding: 10px; margin-top: 20px;" title="anatomy-of-a-question" src="http://theelearningcoach.com/wp-content/uploads/2010/03/anatomy-of-a-question.png" alt="" width="450" height="307" /></p>
<p>Here are the ten rules. If you have any others, please add them through the Comments form below.</p>
<h2>Rule #1: Test knowledge comprehension, not just recall</h2>
<p>Multiple choice questions are criticized for testing the superficial recall of knowledge. You can go beyond this by asking learners to interpret facts, evaluate situations, explain cause and effect, make inferences, and predict results.</p>
<h2>Rule #2: Use simple sentence structure and precise wording</h2>
<p>Write test questions in a simple structure that is easy to understand. And try to be as accurate as possible in your word choices. Words can have many meanings depending on colloquial usage and context.</p>
<h2>Rule #3: Place most of the words in the question stem</h2>
<p>If you&#8217;re using a question stem, rather than an entire question, ensure that most of the words are in the stem. This way, the answer options can be short, making them less confusing and more legible.</p>
<h2>Rule #4: Make all distractors plausible</h2>
<p>All of the wrong answer choices should be completely reasonable. This can be very hard to accomplish, but avoid throwing in those give-away distractors as it detracts from the test&#8217;s validity. If you&#8217;re really stuck, get help from your friendly SME. (<em>BTW, this word can also be spelled as &#8220;distracter.&#8221;</em>)</p>
<h2>Rule #5: Keep all answer choices the same length</h2>
<p>This can be difficult to achieve, but expert test-takers can use answer length as a hint to the correct answer. Often the longest answer is the correct one. When I can&#8217;t get all four answers to the same length, I use two short and two long.</p>
<h2>Rule #6: Avoid double negatives</h2>
<p>No big news here, right? Don&#8217;t use combinations of these words in the same question: not, no, nor, the -un prefix, etc. For example, this type of question could confuse test-takers: &#8216;Which of the following comments would NOT be unwelcome in a work situation?&#8217; Flip it around and write it in the positive form: &#8216;Which of the following comments are acceptable in a work situation?&#8217;</p>
<h2>Rule #7: Mix up the order of the correct answers</h2>
<p>Make sure that most of your correct answers aren&#8217;t in the &#8220;b&#8221; and &#8220;c&#8221; positions, which can often happen. Keep correct answers in random positions and don&#8217;t let them fall into a pattern that can be detected. When your test is written, go through and reorder where the correct answers are placed, if necessary.</p>
<h2>Rule #8: Keep the number of options consistent</h2>
<p>Did you ever have to convince a SME that he or she can&#8217;t have answer choices that go to &#8216;h&#8217; in one question and &#8216;c&#8217; in the next? It&#8217;s something of a user interface issue. Making the number of options consistent from question to question helps learners know what to expect. Research doesn&#8217;t seem to agree on whether 3 or 4 or 5 options is best. Personally, I like to use 4 options. It feels fair.</p>
<h2>Rule #9: Avoid tricking test-takers</h2>
<p>As faulty as they are, tests exist to measure knowledge. Never use questions or answer options that could trick a learner. If a question or its options can be interpreted in two ways or if the difference between options is too subtle, then find a way to rewrite it.</p>
<h2>Rule #10: Use &#8216;All of the Above&#8217; and &#8216;None of the Above&#8217; with caution</h2>
<p>I hate this rule because when you run out of distractors, <em>All of the Above</em> and <em>None of the Above</em> can come in handy. But they may not promote good instruction. Here&#8217;s why. <em>All of the Above </em>can be an obvious give-away answer when it&#8217;s not used consistently. Also, the <em>All of the Above</em> option can encourage guessing if the learner thinks one or two answers are correct. In addition, the downside to <em>None of the Above</em> is that you can&#8217;t tell if the learner really knew the correct answer.</p>
<p><strong>Related Articles:</strong><br />
<a href="http://theelearningcoach.com/elearning_design/are-your-online-tests-reliable/">Are Your Online Tests Reliable?</a><br />
<a href="http://theelearningcoach.com/elearning_design/isd/are-your-online-tests-valid/">Are Your Online Tests Valid?</a></p>
<p><em>Do you have any more rules to add to this list? Please use the Comments form.<br />
Share this article with a friend using the social tools below.</em></p>
<p>Post from: <a href="http://theelearningcoach.com">The eLearning Coach</a><br/><br/><a href="http://theelearningcoach.com/elearning_design/rules-for-multiple-choice-questions/">10 Rules For Writing Multiple Choice Questions</a></p>


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		<title>Learning From Visual Data</title>
		<link>http://theelearningcoach.com/media/graphics/learning-from-visual-data/</link>
		<comments>http://theelearningcoach.com/media/graphics/learning-from-visual-data/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 11:05:19 +0000</pubDate>
		<dc:creator>Connie Malamed</dc:creator>
				<category><![CDATA[GRAPHICS]]></category>
		<category><![CDATA[MEDIA]]></category>
		<category><![CDATA[data viz]]></category>
		<category><![CDATA[visual learning]]></category>

		<guid isPermaLink="false">http://theelearningcoach.com/?p=6166</guid>
		<description><![CDATA[Visualizing information makes it tangible so that people are more likely to comprehend it. Here are four compelling examples.<p>Post from: <a href="http://theelearningcoach.com">The eLearning Coach</a><br/><br/><a href="http://theelearningcoach.com/media/graphics/learning-from-visual-data/">Learning From Visual Data</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-6275" title="learning-from-data-visualization" src="http://theelearningcoach.com/wp-content/uploads/2010/03/learning-from-data-visualization.png" alt="" width="150" height="143" /></p>
<p>In the not so distant past, the visualization of data was reserved for the scientific community. It helped researchers grasp the structure and relationships in large sets of data. But the explosion of complex information in most knowledge domains has changed all that.</p>
<p>It seems that now, the appreciation for visual thinking is growing and you can find many data visualizations in the popular media. This makes me wonder if we&#8217;re doing as much as we can to visualize information when we design learning experiences.</p>
<p><span id="more-6166"></span>Visualizing information makes it tangible so that people are more likely to comprehend it. If you&#8217;re looking for new ways to visually explain complex and abstract concepts, I&#8217;ve found that it helps to play around with data visualizations. Here are four compelling examples where you might find inspiration. The last three are highly interactive.</p>
<div style="height: 225px;">
<h2><img class="alignleft size-full wp-image-6278" title="data-viz-1-trillion" src="http://theelearningcoach.com/wp-content/uploads/2010/03/data-viz-1-trillion.png" alt="" width="150" height="182" />Explaining 1 Trillion Dollars</h2>
<p>Although it might be difficult to understand 1 trillion dollars (an approximation of the US deficit), the BBC found a simple way to explain the number by starting with a door mat as one unit. This type of analogy could be transferred to the explanation of other complex numerical concepts in online learning. To see the animations, click on the <em>But how big is that? </em>button and then on each number category. Wait a minute for the whole thing to load. See <a href="http://news.bbc.co.uk/2/hi/business/7980209.stm" target="_self"> 1 Trillion Explained</a>.</p>
</div>
<div style="height: 200px;">
<h2><a href="http://theelearningcoach.com/wp-content/uploads/2010/03/data-viz-how-groups-spend.png"><img class="alignleft size-full wp-image-6294" title="data-viz-how-groups-spend" src="http://theelearningcoach.com/wp-content/uploads/2010/03/data-viz-how-groups-spend.png" alt="" width="150" height="80" /></a>How Different Groups Spend Their Day</h2>
<p>The New York Times excels in interactive data visualizations. They have the staff and the vision to create interactive graphics that help you learn and draw your own conclusions. This particular example reveals a lot about the culture and society of the US. In terms of online learning, you get a lot here just by playing around. That alone is a powerful design lesson for all of us. See <a href="http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html"> How Different Groups Spend Their Day</a>.</p>
</div>
<div style="height: 210px;">
<h2><a href="http://theelearningcoach.com/wp-content/uploads/2010/03/casualties-of-war.png"><img class="alignleft size-full wp-image-6299" title="casualties-of-war" src="http://theelearningcoach.com/wp-content/uploads/2010/03/casualties-of-war.png" alt="" width="150" height="163" /></a>Causalties of War</h2>
<p>In this data set of war casualties from 2004 to 2009, users can drag a slider to see the information change by year (when you select the <em>Since Troop Buildup Began</em> link).  Or you can click on individual links to show data related to specific events. Although programming large data sets might not be within our reach or domain, this is a good example of learning through interactivity. See <a href="http://www.nytimes.com/ref/us/20061228_3000FACES_TAB2.html#" target="_self">Casualties of War</a>.</p>
</div>
<div style="height: 200px;">
<h2><a href="http://theelearningcoach.com/wp-content/uploads/2010/03/data-viz-cost-of-getting-sick.png"><img class="alignleft size-full wp-image-6285" title="data-viz-cost-of-getting-sick" src="http://theelearningcoach.com/wp-content/uploads/2010/03/data-viz-cost-of-getting-sick.png" alt="" width="150" height="92" /></a>Cost of Getting Sick</h2>
<p>In this visualization, you can play with the the associated health care costs of various chronic conditions by selecting each colored slice of the chart and dragging the slider to a specific age. Of particular interest is the way the chart itself changes size depending on the costs associated with age. It&#8217;s the different combinations of data that bring about new ways of seeing things. In online learning, we need to visualize information to help people see things in new ways. See <a href="http://www.ge.com/visualization/health_costs/index.html" target="_self">The Cost of Getting Sick</a>.</p>
</div>
<p><strong>Related Article:</strong><br />
<a href="http://theelearningcoach.com/reviews/books/review-the-back-of-the-napkin/" target="_self">Book Review: The Back of the Napkin </a>(about visual thinking)</p>
<p><em>Do you get ideas from these examples? Can we use something similar (but less complex) in online learning programs? Let&#8217;s hear what you think.</em></p>
<p>Post from: <a href="http://theelearningcoach.com">The eLearning Coach</a><br/><br/><a href="http://theelearningcoach.com/media/graphics/learning-from-visual-data/">Learning From Visual Data</a></p>


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		<title>Lessons From The Guggenheim, Spain</title>
		<link>http://theelearningcoach.com/elearning_design/lessons-from-the-guggenheim-spain/</link>
		<comments>http://theelearningcoach.com/elearning_design/lessons-from-the-guggenheim-spain/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 15:04:38 +0000</pubDate>
		<dc:creator>Connie Malamed</dc:creator>
				<category><![CDATA[DESIGN]]></category>
		<category><![CDATA[INSTRUCTIONAL DESIGN]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[instructional design]]></category>
		<category><![CDATA[structured learning]]></category>

		<guid isPermaLink="false">http://theelearningcoach.com/?p=6162</guid>
		<description><![CDATA[The Guggenheim Museum in Spain provides an ideal structured yet informal learning experience. Can we apply this to online learning?<p>Post from: <a href="http://theelearningcoach.com">The eLearning Coach</a><br/><br/><a href="http://theelearningcoach.com/elearning_design/lessons-from-the-guggenheim-spain/">Lessons From The Guggenheim, Spain</a></p>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-6225" style="border: 1px solid black;" title="lessons-from-the-guggenheim2" src="http://theelearningcoach.com/wp-content/uploads/2010/03/lessons-from-the-guggenheim2.jpg" alt="" width="300" height="194" />Recently I was traveling to give a presentation and had the chance to visit the Guggenheim Museum in Bilbao, Spain. The overwhelming characteristic of the museum is its spectacular architecture—playful, innovative and designed to look random. It&#8217;s a structure that seems to dance rather than stand still.<span id="more-6162"></span></p>
<p>Like many visitors, I paid a few Euros to rent a portable audio player for the self-guided tour to learn about the museum’s architecture and its architect, Frank Gehry. This experience of simultaneously touring and listening at the Guggenheim was one of the most compelling learning experiences I&#8217;ve had in a long time.</p>
<p><img class="alignright size-full wp-image-6244" style="border: 1px solid black;" title="connie-learning2" src="http://theelearningcoach.com/wp-content/uploads/2010/03/connie-learning2.jpg" alt="" width="194" height="203" />It was an ideal model for integrating a structured yet informal learning paradigm. The audio guide was <em>structured</em> in the sense that the content was organized into segments that created a meaningful presentation. It was <em>informal</em> in that it was a voluntary endeavor with no prerequisites or requirements. Users could take or leave what they wanted.</p>
<p>The experience was powerful and I wondered what I could transfer to the world of online learning. I don’t have all the answers, but here’s what I&#8217;ve figured out so far.</p>
<p><strong>It engaged all of my senses. </strong>While touring this architectural wonder, it felt as though my brain couldn&#8217;t process all the sensory input I was perceiving. This state of heightened arousal is highly motivating and is one reason people seek new experiences. Possibly the only way to transfer this type of potent sensory experience online is through a virtual environment.</p>
<p style="margin-top: 0;"><strong><img class="alignleft size-full wp-image-6184" style="border: 1px solid black;" title="lessons-from-the-guggenheim4" src="http://theelearningcoach.com/wp-content/uploads/2010/03/lessons-from-the-guggenheim4.jpg" alt="" width="225" height="300" />It heightened my awareness of physical space. </strong>Wandering through the Guggenheim’s atrium, you can see through the large glass windows how the architect tied together the interior and exterior space. It  increased my understanding of how the physical environment affects our consciousness. Again, a 3D immersive environment would be ideal for this type of learning. See <a href="../elearning2-0/your-brain-on-3d-learning/" target="_self">Your Brain On 3D Learning</a> for more on this topic.</p>
<p><strong>It gave me the controls to stop, start and repeat the flow of information.</strong> You may take it for granted that asynchronous online learning allows users to move at their own pace. We shouldn’t underestimate the importance of allowing learners to stop if they want to ponder, to start when they feel ready, and to repeat if they need to hear or see something more than once to comprehend it. This type of control often simulates how we learn naturally.</p>
<p><strong>The content was well organized. </strong>The meaningful organization of information is what transforms facts and data into usable content. We can achieve this in all types of online learning with good principles of instructional design. Check out <a href="http://theelearningcoach.com/elearning_design/how-to-organize-content/" target="_self">Content Organization Cheat Sheet</a> for suggestions.</p>
<p><strong>The audio content was rich</strong>. The guided audio tour integrated varied content and sound bytes. It included the architect’s dreams and plans for the structure, characteristics of the building materials, interesting anecdotes about the architect’s creative approach, quotes from others, and comments from an interview with the architect himself. The typical online learning program uses straight narration. Perhaps we can enhance the richness of the audio channel by including sound effects, interviews, music and different perspectives.</p>
<p><img class="alignright size-full wp-image-6194" style="border: 1px solid black;" title="lessons-from-the-guggenheim6" src="http://theelearningcoach.com/wp-content/uploads/2010/03/lessons-from-the-guggenheim6.jpg" alt="" width="225" height="300" /><strong>The experience was immediate. </strong>It&#8217;s hard to replicate the immediacy of walking through a museum that feels like a living sculpture but it&#8217;s something to strive for in our online learning. Can we create experiences that have so much impact, the learner is compelled to pay attention?</p>
<p><strong>It allowed for discussion as well as solitary thought. </strong>As I wandered the building with my touring partner, we would pause the audio to discuss the points that seemed particularly fascinating. Then we would continue on, wandering around a room on our own paths.</p>
<p>We now know that discussion and collaboration contribute a great deal to the learning process. Synchronous learning events and social media technologies allow us to integrate this dimension of learning into the programs we design.</p>
<p>We have a great opportunity to learn about design from the experiences that surround us, so that we can make online learning as natural as possible.</p>
<p><strong>Related Articles:</strong><br />
<a href="http://theelearningcoach.com/elearning2-0/10-social-media-tools-for-learning/" target="_self">10 Social Media Tools For Learning</a><br />
<a href="http://theelearningcoach.com/elearning2-0/informal-learning-an-interview-with-jay-cross/" target="_self">Informal Learning: An Interview With Jay Cross</a><br />
<a href="http://theelearningcoach.com/elearning2-0/social-media-and-learning/" target="_self">Social Media And Learning</a></p>
<p>Post from: <a href="http://theelearningcoach.com">The eLearning Coach</a><br/><br/><a href="http://theelearningcoach.com/elearning_design/lessons-from-the-guggenheim-spain/">Lessons From The Guggenheim, Spain</a></p>


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